Final Say

Overview
Final Say is a non-profit organization allows individuals to let others know what kind of end-of-life care they would like to receive. 
Target Audience
40- to 55-year-old men and women
Strategy
• Conversational approach to death
• Website utilizes progressive disclosure
• Cool-warm split color palette creates contrast without strong visual tension
• Museo Slab typeface is highly legible and complements the conversational nature
• Radio ad acts as ice breaker to get people talking
Click on the graphic above to hear the radio ad.

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