Final Say is a non-profit organization allows individuals to let others know what kind of end-of-life care they would like to receive.
40- to 55-year-old men and women
• Conversational approach to death
• Website utilizes progressive disclosure
• Cool-warm split color palette creates contrast without strong visual tension
• Museo Slab typeface is highly legible and complements the conversational nature
• Radio ad acts as ice breaker to get people talking
Click on the graphic above to hear the radio ad.