Overview
Frontera Brewers is a collaborative brewery between San Diego, CA and Tijuana, BC.
Target Audience
21- to 50-year-old, educated beer drinkers
Strategy
• Brand voice is friendly, tone is casual
• Directional arrows impart energy and acknowledge differences in a positive way
• Label on neck of bottle resembles loosened necktie
• Typeface Franklin Gothic (altered) was balanced by Clarendon
• Highly saturated color palette imparts a warm energy
• Word play is used extensively in branding and advertising
Bottle design.
Exterior bar space.
Billboard advertisement.
Branded coasters.