Frontera Brewers

Overview
Frontera Brewers is a collaborative brewery between San Diego, CA and Tijuana, BC. 

Target Audience
21- to 50-year-old, educated beer drinkers

Strategy
• Brand voice is friendly, tone is casual
• Directional arrows impart energy and acknowledge differences in a positive way
• Label on neck of bottle resembles loosened necktie
• Typeface Franklin Gothic (altered) was balanced by Clarendon
• Highly saturated color palette imparts a warm energy
• Word play is used extensively in branding and advertising

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