étude Perfume

Overview
Typeface and advertising for a perfume.

Target Audience
American women aged 35 to 50

Strategy
• Brand voice is confident, tone is sassy
• Musically inspired typeface was created to develop logo
• Photography referenced the 1920s woman of means
• Headlines were crafted to indirectly reflect the musical theme
• Copy was set in a feminine and legible typeface, Young Finesse Light
• A static print ad was coupled with a Facebook page for short- and long-term story telling

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