Overview
Website, logo, merchandise and package design for a gym and meal service.

Target Audience
Men aged 18 to 35

Strategy
• Testosterone laden but also clean and controlled
• Monochromatic red color scheme reflects power and determination
• Achromatic environmental imagery paired with chromatic hues emphasize individuals
• Logo consists of an abstract molecule referencing the building blocks of protein and life itself
• A minimalistic approach was taken when designing merchandise and packaging
Website design.
Gym exterior.
Branded tank top.
Branded take out box.
Branded water bottle.

You may also like

2017
AleSmith
2016
Frontera Brewers
2017
AIGA Conference Wayfinding
2016
étude Perfume
2016
Golden Coast Mead Ad Campaign
2017
Not Up For Grabs
2017
Toorcon 18: Qualcomm Challenge
2017
Qualcomm Unruly CTF 2016
Back to Top