Overview
Website, logo, merchandise and package design for a gym and meal service.
Target Audience
Men aged 18 to 35
Strategy
• Testosterone laden but also clean and controlled
• Monochromatic red color scheme reflects power and determination
• Achromatic environmental imagery paired with chromatic hues emphasize individuals
• Logo consists of an abstract molecule referencing the building blocks of protein and life itself
• A minimalistic approach was taken when designing merchandise and packaging
Website design.
Gym exterior.
Branded tank top.
Branded take out box.
Branded water bottle.